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raises $1,1M series A

Story behind the Scenes

raises $1,1M Series pre-A

raises $1,1M series pre-A

It‘s weird, but when we started Prowly in late 2013, PR industry was pretty ancient. While the rest of the world was already happily using modern web apps, people in PR somehow still relied on Word and Outlook.

Our initial idea was simple: create a light and easily-accessible SaaS app that makes teamwork easier and replaces time-consuming and boring tools.

Our initial idea was simple:

create a light and

easily-accessible SaaS app that makes teamwork easier and replaces time-consuming and boring tools.

We raised $70k (no fortune but you have to start somewhere) from IQPartners fund in the seed round, which was enough for us to launch a beta in the end of 2013.

We raised $70k

(no fortune but you have

to start somewhere)

in the seed round from IQPartners fund, which was enough for us to launch a beta in the end of 2013.

Funnily enough, some of the experienced PR pros we asked for feedback thought we were totally useless, Word and Outlook worked just fine and no one in the industry needed change.

Luckily, that was just a tiny fraction

of feedback – an overwhelming majority loved our idea and gave

us lots of tips which we used

to build a fully-fledged 1.0 version.

Luckily, that was just a tiny fraction of feedback – an overwhelming majority loved our idea and gave us lots of tips which we used to build a fully-fledged 1.0 version.

Luckily, that was just a tiny fraction of feedback –

an overwhelming majority loved our idea and gave

us lots of tips which we used

to build a fully-fledged

1.0 version.

Problem was, we weren’t super well-funded and ran out of cash, coming inches to killing Prowly – and, at the same time, we turned down our only investment offer because it wasn’t a great one and took a private bank loan instead to finish the development.

Problem was, we weren’t super well-funded and ran out of cash, coming inches to killing Prowly – and, at the same time, we turned down our only investment offer because it wasn’t a great one and took a private bank loan instead

to finish the development.

And so, Prowly 1.0 launch in late 2014 and it was a great success – people loved new features, but we weren’t done. We didn’t just want to meet the needs of fellow PR people – we wanted to move the entire industry forward.

And so, Prowly 1.0 launch in late 2014 and it was a great success – people loved new features, but we weren’t done. We didn’t just want to meet the needs of fellow PR people – we wanted to move the entire industry forward.

Several months later, still with very little money,we managed to launch our next major feature – brand journal

in partnership with Spotify and Hill and Knowlton Strategies Poland, which was a pretty big deal considering we were

a no-name and they were huge names in the PR community.

Several months later, still with very little money, we managed to launch our next major feature – Brand Journalin partnership with Spotify and Hill and Knowlton Strategies Poland, which was a pretty big deal considering we were a no-name and they were huge names in the PR community.

Several months later, still with very little money, we managed to launch our next major feature – brand journalin partnership with Spotify and Hill and Knowlton Strategies Poland, which was

a pretty big deal considering we were a no-name and they were huge names in the PR community.

Problem was, the loan money dried up and we were broke again. Luckily for us, we started gaining traction and launched yet another major feature – brand’s owned communication medium

in a partnership with Allegro (Poland’s biggest e-commerce).

Problem was, the loan money dried up and we were broke again. Luckily for us, we started gaining traction and launched yet another major feature – brand’s owned communication medium – in a partnership with Allegro (Poland’s biggest e-commerce).

Fast forward a couple of months and, having survived the valley of death and enjoying domestic success, we felt it was time for us to go global; that’s when we met awesome people at Bluerank, a SEM and Digital Analytics agency that understood our business and not only invested in the project, but also supported us with their amazing online marketing know-how.

Fast forward a couple of months and, having survived the valley

of death and enjoying domestic success, we felt it was time for us to go global; that’s when we met awesome people at Bluerank,

a SEM and Digital Analytics agency that understood our business and not only invested in the project,

but also supported us with their amazing online marketing

know-how.

And the good stuff kept on happening – right after closing the deal with Bluerank, Poland’s biggest VC (Internet Ventures managed by Private Equity Managers Group) took interest and started talking to us, which led to ending 2015 with pre-A series round for $1,1 Million.

None of this would have happened if we hadn‘t believed

in what we do – and hadn’t loved our little project. Sometimes, a simple need to solve everyday problems accidentally sets up a foundation for something much bigger. Thanks to what we have been through, today we are a multi-talented team, offering not just software, but also new processes to support communication activities of companies and brands.

None of this would have happened if we hadn‘t believed in what we do – and hadn’t loved our little project. Sometimes, a simple need to solve everyday problems accidentally sets up a foundation for something much bigger. Thanks to what we have been through, today we are a multi-talented team, offering not just software, but also new processes to support communication activities of companies and brands.

None of this would have happened if we hadn‘t believed in what we do – and hadn’t loved our little project. Sometimes, a simple need to solve everyday problems accidentally sets up a foundation for something much bigger. Thanks to what we have been through, today we are a multi-talented team, offering not just software, but also new processes to support communication activities of companies and brands.

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